1.1 Research Background
Most researchers in the modern industry believe that the concept of modern corporate social responsibility emerged in the last period of the second industrial revolution that is in the early 20th century. The earliest concept of corporate social responsibility is mentioned by the British scholar Shelton, who published in the book "Philosophy of Management". ? In the book he said, as a business manager, not only must complete his ?own ?pursuit ?of ?wealth, ?meeting ?external ?needs, ?but ?also ?need ?to ?fulfill ?relevant social responsibilities which will be much higher than the profits of the company itself . ?The ?publication ?of ?this ?book ?immediately ?aroused ?the ?thinking ?of ?entrepreneurs. And they ?gave ?a ?deeper ?understanding ?of ?corporate ?social ?responsibility ?and ?social image. ?At ?that ?time, ?entrepreneurs ?were ?not ?limited to ?improving ?enterprises, producing ?efficiency, ?they ?also ?put ?undertaking ?social ?responsibility ?and ?enhancing corporate image as the necessary factor of company developing.?
In ?the ?1970s, ?modern ?economists ?such ?as ?Andrews ?proposed ?that ?the ?mission ?of ?a company ?is ?not ?only ?to ?create ?economic value, but ?also ?to ?build ?a ?new ?standard ?for corporate ?evaluation ?with ?a ?sense ?of ?social ?responsibility ?and ?a ?good ?social ?image. Money is the only standard for judging a company . The proposal of this theory has enriched the relevant theories of corporate social responsibility.
In 2001, China joined the WTO and opened up to the outside world. China's economic has increased rapidly. In the process of economic globalization, not only the economic development have been ?mutually integrated with and the international level, and the relevant corporate social responsibility theory has gradually been adopted by Chinese entrepreneurs. ?The ?State ?Council ?has ?also ?established ?the ?theory ?of corporate ?social responsibility ?in ?the ?form ?of ?law. ?In ?line ?with ?this ?trend ?of ?economic ?and ?social development, ?the ?China ?Securities Regulatory ?Commission ?first ?put ?forward requirements ?for ?corporate ?social ?responsibility. ?In ?the ?fall ?of ?2006, ?the ?China Securities Regulatory ?Commission ?made ?corporate ?responsibility ?instructions ?to various listed companies at the Shenzhen Stock Exchange, and encouraged enterprises to ?assume ?social ?responsibilities. ?
1.2 ? Research objective
According ?to ?economic ?theory, ?the ?power ?grid ?supply ?company ?has ?a ?natural monopoly. ?In ?short, ?the ?repeated ?construction ?of multiple ?independent ?power transmission channels will inevitably ?result in a ?decrease in the benefits ?of the main power transmission channels (different power supply companies). And this can’t make up for the investment in power grid construction. The power grid company (formerly known ?as ?the ?power ?company), ?as ?the ?only ?legal ?electronic ?power ?sales ?company ?in China, ?was ?dubbed ?the ?"electric tiger" ?because ?of ?its ?historical ?reasons ?such ?as monopoly nature and random power pull.
The ?"Electric Power Supply System Reform Plan" ?(Document No. 5) was issued by the ?State ?Council ?on ?March ?1, ?2002. ?This ?plan ?was intended ?to ?introduce ?the competition mechanism into the electricity market. The vertical integration monopoly model ?of ?the ?power industry ?has ?been ?broken, ?and ?the ?power ?plant ?is ?implemented separately from the power grid. In the past, the power assets held by power companies were divided into two categories: power generation and power grid. This marked the official opening of the power system reform. On December 29, 2002, China Southern Power Grid Co., Ltd. came into being and was officially listed and started to operate. It ?is responsible ?for ?grid ?investment ?and ?construction ?in ?five ?provinces ?(autonomous regions) of Guangdong, Guangxi Yunnan, Guizhou and Hainan Province.
Due to the particularity of its natural monopoly, power supply companies often leave a ?negative ?impression ?on ?the ?public. ?In ?the ?past, power ?supply ?companies ?that ?have appeared in the past have also made people respect this "electric tiger", power-cutting behaviors ?of which ?makes ?power ?companies ?The ?image ?of ?public ?opinion ?is ?very unsatisfactory. In the three years since its establishment, China Southern Power Grid Corporation ?proposed ?in 2005 to “take the initiative to assume social responsibility and ?do ?its ?best ?to ?provide ?power supply”, ?hoping ?to ?build ?a ?“responsibility ?south network” and establish a good image. This paper hopes to use China Southern Power Grid Co., Ltd. as the main body, combined with China's current and future policies, to analyze its current environment and the status quo of China's power industry, and to solve ?the ?problems ?encountered ?by ?China ?Southern ?Power ?Grid ?Corporation ?in fulfilling ?its ?social responsibility ?for ?power ?supply. ?Research, ?and ?use ?the questionnaire ?survey ?and ?other ?situations ?to ?analyze ?the ?effects ?of ?fulfilling social responsibilities, ?and ?also ?bring ?inspiration ?to ?how ?similar ?enterprises, ?especially central enterprises in monopoly industries, fulfill their social responsibilities.
2. LITERATURE REVIEW
2.1 ?Definition of CSR
For ?the ?concept ?of ?corporate ?social ?responsibility ?many ?scholars ?in ?the ?academic world ?have ?their ?own ?views ?and ?understandings, and ?there ?is ?no ?consensus ?on ?this. Different scholars have different definitions on corporate social responsibility. In the following Table 2-1 for the definition of corporate social responsibility from different scholars.
2.2 Related theories on stakeholders
Stakeholder theory is by no means created by some people out of thin air. It has both a profound theoretical background and a solution to the practical problems encountered by ?enterprises. ?From ?the ?perspective ?of ?history ?and ?logic, ?the ?emergence ?and development ?of stakeholder ?theory ?is ?inevitable. ?When ?the ?classical ?enterprise dominates, ?it ?seems ?unquestionable ?for ?questions ?like ?"who ?is ?the owner ?of ?the enterprise." The investor of the enterprise is the legal owner of the enterprise and the subject ?of ?the ?enterprise. ?The ?entire economic ?activity ?of ?the ?enterprise ?follows ?the will of the investor and serves the interests of the investor.
Pioneer in the field of stakeholder management is Freeman's "Strategic Management of ?a ?Stakeholder ?Approach." ?1984. ?In ?this ?book, Freeman ?outlines ?the ?basic characteristics of the stakeholder concept and understands the role of stakeholders in the ?sustainable management ?of ?the ?company ?from ?the ?perspective ?of ?strategic management, and thus plays an important role in the strategic management thinking. In ?addition, ?the ?definition ?of ?stakeholders ?given ?by ?Freeman ?has ?become ?the ?most classic definition. However, as Jones pointed out, Freeman apparently did not form a systematic ?stakeholder ?idea ?at ?the ?time, ?"although ?Freeman's ?work ?formally recognizes ?that ?other ?supporters ?of ?the ?company ?are ?important ?in ?addition ?to shareholders, but it is still not clear to make the concept of stakeholder a theory."
American ?scholar ?Margaret ?Blair ?(1999) ?focuses ?on ?the ?economic ?meaning ?of ?the “ownership” of modern public companies from the perspective of law. She said, “It is a misleading that the shareholder is the owner of a large company and does not bear all the risks as the theory assumes. Other participants are not out of risk as the theory assumes.” Blair was invited to visited in Beijing, her work has also been translated into ?Chinese, ?so ?domestic ?scholars ?are ?more ?familiar ?with ?his ?theory. ?The ?first impression of Blair’s theory is that “she has a strong critical attitude towards classical theory.